Welcome to OohChhori
OohChhori is designed to cater to those looking for international design and quality at local prices. Every jewel here is a hand-picked masterpiece. The range includes the finest diamond jewellery, antique jewellery, gemstones and exclusive plain gold jewellery.

OUR STORY
Ooh Chhori Jewellery
Meet Vimlaben Vora – The Woman Behind Ooh Chhori Fashion Jewellery
I’m Vimlaben Vora, a proud working woman from Surat, Gujarat. My journey began in 1986, working from home with sewing and embroidery machines, creating beautiful pieces for clients with dedication and passion.
In 1990, I took my first bold step into entrepreneurship — selling sarees and dresses from home. Slowly, my confidence grew along with the love of my customers.
By 2003, I expanded into the world of imitation jewellery, going door to door with my collection. At the age of 50, I learned to ride an Activa scooter and drive a car, all so I could reach more customers and grow my business.
Thanks to the trust and loyalty of our wonderful customers over the years, today I am proud to welcome you to our very own showroom –
“Ooh Chhori Fashion Jewellery.”
Your support is the heart of our story. Thank you for being a part of this journey.
Meet the founders
Ooh chhori was founded by two visionary person, Paresh Vora and Nilesh Rakholiya. Paresh brings with him a wealth of knowledge and experience in the jewellery business, spanning generations. His keen eye for detail and deep understanding of the industry's nuances have played a pivotal role in shaping Ooh chhori's philosophy of delivering impeccable quality.
Our Vision
At Ooh Chhori, our vision is to become more than just a jewellery brand; we aim to be your trusted companion on your journey towards refinement and sophistication. We understand that jewellery is more than mere adornment; it is an extension of your personality, a reflection of your taste and style. As your gateway to sophistication, we take great pride in curating collections that are not only aesthetically stunning but also timeless and versatile, ensuring that each piece becomes an integral part of your story.

Craftsmanship and Quality
Craftsmanship is the heart of Ooh Chhori, and every piece we create is a testament to the skill and dedication of our artisans. Meticulously handcrafted with the finest materials, our jewellery exudes an aura of elegance and exclusivity. We pay utmost attention to detail, ensuring that each stone is carefully selected, and all the metalwork is immaculate. The result is a stunning masterpiece that resonates with a touch of opulence and a sense of refinement.